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The PEP Partnership LLP advises professional service organisations and in particular, law firms, on strategic planning and development, as well as being fully involved in ensuring its effective implement to obtain results.
Interim Management:
We offer Interim Management for Business Development, Marketing and Sales Directors within law firms.
Interim Management involves four aspects:
- Supporting the firm strategically
- Supporting the Partners and fee-earners in their business development, marketing and sales activities
- Maintaining the services which the Business Development and Marketing departments provides to the lawyers
- The internal management of the Business Development department to support the legal teams to the highest possible standard.
Our experience in a range of international, national and regional law firms here and abroad enables us to analyse immediately the key issues arising; prioritise what needs to be done; set targets and to deliver results, within given resources and budgets.
A recent Interim Management assignment was with a 60 partner London firm, for over a year, in which we introduced and implemented:
- Individual Partner Business Plans
- Departmental legal marketing teams
- Structured bid-writing, preparation and presentation
- Creation and review of departmental business development targets
- Cross-selling between departments
- Focused client seminars
Ten-point strategy creation which:
- Evaluates where you are now
- Identifies where you want to be
- Sets simple, objective and realistic targets
- Analyses what is required to achieve your objectives
- Evaluates the current market and competition within it
- Projects and incorporates possible changes in the market
- Identifies and forecasts new markets and their potential
- Suggests targets for appropriate sectors, industries and organisations
- Identifies resources required
- Creates a time-table for implementation
Ten-point strategy implementation which:
- Incorporates different approaches for different practice areas
- Balances fee-earning, management and business development
- Is tailored to each unique sector, market and client
- Is responsive enough to adjust to unanticipated changes
- Clarifies everybody's roles, responsibilities and expectations
- Involves a variety of techniques and approaches to develop the skills of all lawyers
- Has clearly agreed objective measures of success and targets
- Prioritises where the investment of time and money should be made
- Is flexible enough to adjust to changing expectations and requirements
- Constantly monitors expectations against what is being delivered
Client relationship management including:
- Evaluating each target industry and sector
- Key client identification
- Role and responsibilities of Key Client Partners
- Planning a structured approach to develop and strengthen relationships with clients
- Implementing plans
- Maintaining momentum and enthusiasm
Winning tenders and pitches
Pippa has advised law firms and financial organisations on more than 100 bids including those to European institutions; two major pensions funds (one American and one UK); several international telecommunications organisations; central Government Departments; NHS Trusts; PFIs; local authority work and one for an oil pipeline running through several jurisdictions.
The tender advice that The PEP Partnership LLP offers includes:
- A structured approach to the bid process
- Criteria for "no-bidding"
- Analysing the wide range of invitations to tender including Questionnaires; Invitations To Tender; RFIs
- Assisting with and managing the bid teams
- Approach and structure of tender responses
- Writing and editing responses
- Practising pitch presentations or Beauty Parades
Formal and informal Beauty Parade presentations including:
- Developing a relationship beforehand - and its importance
- Demonstrating your understanding of the client's business
- Building a rapport and its importance
- Appropriate approach, content and structure
- Analysing the client's team
- Taking the right team
- Allocating the appropriate amount of time to each person
- Body language – controlling your own and reading other people's
- Delivering the right messages
- Expecting the unexpected
- Handling challenging questions
- Questions to ask the client
- Winning the work
The PEP Partnership LLP offers skill development including:
- Structuring, writing and editing winning tender documents
- Beauty Parade presentation training
- Communication skills
- Working the room and networking
- Turning contacts into clients and referrers
- Presentation skills - advanced - for presentations worldwide
- Presentation skills - basic
- Advanced Business Development skills
- Marketing skills for those who do not have marketing support
- Making the most of all new business opportunities
- Winning and keeping clients
- Coaching
- Mentoring
- Personal Partner Development
- Preparing fee-earners for Partnership
Business Management skills:
- Building Business cases
- Strategic Management tools & techniques
- Understanding and managing risk
- Reputation management
- European Grant funding principles and practice
- Policy development techniques
- Managing Community relationships
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